The exceeding reliance on data in business has a transformational effect on how different industries serve their customers and manage to create value, financial services is not an exception when it comes to the changing power of data. CIB has started a journey of data enablement in 2016 to harness the power of data and seize that opportunity to gain a new competitive edge in the banking industry. That journey started with our customers in mind, driven by our customers and for our customers to reach the highest levels of customization in our product offering. The presentation highlights the benefits that we reaped so far from this interesting journey and how it helped us envision the future of banking
